Value Creation through Corporate Social Responsibility: A Quantitative ABCD Analysis

Abstract

Purpose: The major aim of this study was to examine the ABCD analytical framework's Advantages, Benefits, Constraints, and Disadvantages of CSR in order to discover the essential constituent parts and aspects impacting value creation through CSR. Design: The current literature was researched in order to have a thorough grasp of value generation through CSR. The researcher employed a focused group interview approach, assigning weights to their perceptions of value creation through CSR, which was then statistically assessed. Findings: The quantitative examination of the ABCD framework revealed a significant weightage of favorable variables in the production of value through CSR, followed by benefit factors. It was discovered that CSR offers more advantages and benefits than limits and downsides, demonstrating its efficacy in value generation. Originality value: The result of this research enables the corporates to understand the importance of CSR activities in enhancing their value through social, economic, environmental, and management development. The constraints and disadvantages identified in this research will provide a guide to tackle these challenges and make the CSR an effective strategy. Moreover, present research adds on to the existing body of knowledge in the area CSR by analyzing its effectiveness quantitatively. Paper Type: Empirical Research