Impact of quality of reviews on the perceived diagnosticity, purchase intention and the mediating role of perceived EWOM influence in case of B&B industry

Abstract

The goal of this paper is to study the impact of the perceived diagnosticity on purchase intention and the mediating role of the perceived EWOM influence in case of B&B industry. 152 peer-reviewed journal articles were reviewed. Exploratory research design was utilized in this case. The major findings of the study were perceived diagnosticity had a strong impact on the purchase intention in case of B&B industry. Also, perceived EWOM influence did have a mediating role to play between perceived diagnosticity and purchase intention. This research will help in improving the understanding of the practitioners about the perceived diagnosticity in case of online reviews. The practical significance of this study can be very significant and influential for the B&B industry, as it would help business in understanding if providing a feature of posting reviews anonymously or with revealed identification has any impact on purchase intention. In case of academics, this research aims on filling the gap found in the literature, in relation to EWOM and B&B industry. It is the first paper to study the effect of perceived diagnosticity in case of online reviews on the purchasing intention and to check the mediating impact of the perceived EWOM influence in B&B industry.