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Influences of Marketing Mix Elements on Ecotourism Clientele - Jimma Zone, Southwest Ethiopia

  • Eshete S
  • et al.
Journal of Indonesian Tourism and Development Studies (2020) 8(3) 190-198
DOI: 10.21776/ub.jitode.2020.008.03.09
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Abstract

This study assessed the influence of marketing mix elements (7 Ps ie Product, Price, Place, Promotion, People, Process, and Physical Evidence) on ecotourism clientele in Jimma Zone, South West Ethiopia. According to the data received from the Jimma Zone Cultural and …

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APA

Eshete, S. K., Teressa, D. K., Wubie, W. K., & Sharma, S. (2020). Influences of Marketing Mix Elements on Ecotourism Clientele - Jimma Zone, Southwest Ethiopia. Journal of Indonesian Tourism and Development Studies, 8(3), 190–198. https://doi.org/10.21776/ub.jitode.2020.008.03.09

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