The Shared Value Concept in Social Business Model: Promoting Social Enterprise in Malaysia

Abstract

Nowadays, so many big companies in our country (Malaysia) implementing Corporate Social Responsibility (CSR) approach and charity activities. Unfortunately, a few reports show that inefficient CSR impacts to cope the social issues because of the purpose more on promoting to corporate image compare to solve the social problems overall and unsustainability impact to communities. These situations also happen to Non-Government Organisation (NGO). Furthermore, Malaysia government start to reduce the budget for public services and products delivery every year. By promotion of social enterprise, the government expected it could respond quickly to the needs of the public in the future. Recently the past study shows that existing entrepreneur seem do not ready to involve with the social business trend. Refection from this situation, the researcher has attention to promoting social enterprise by proposing Social Value Business Model based on the core of business and social missions. To gather information, a researcher using Semi-structured and focus group interview. The researcher also plans to use qualitative data management Nvivo12 software for coding and developing the themes.