Sustainability and Philanthropic Awareness in Clothing Disposal Behavior Among Young Malaysian Consumers

Abstract

Young consumers are the stylish shoppers who have a strong tendency to follow the latest fashion. With the rapid changes in the fashion trends, the overconsumption of clothing has had a significant environmental impact on society. Hence, there is a need to understand how young fashionable consumers are disposing their unwanted clothes. The survey was conducted among 205 young respondents, and the results show that clothing disposal behavior is affected by philanthropic awareness and mediated by the attitude toward clothing disposal. Interestingly, environmental economic factors only influence clothing disposal behavior through the attitude toward the disposal of clothing. The findings provide a valuable insight into the government and related authorities or organizations in developing strategies to encourage young consumers to increase their clothing-recycling rate, and, thus, eliminate the environmental issues in near future.