The online environment- A viable entrepreneurship solution for the Romanian economics students- A marketing research

Abstract

The aim of this article is to identify, based on market research, the young people's perception of the online environment as a communication and business environment. The study emphasizes the way in which the future Romanian Economics graduates consider the online environment as a facilitator of new entrepreneurship initiatives. The study presents also some particular features of online services used by the young people and online marketing tools used by the Romanian organisations to target them.