Practice Teaching Reformation of "Four Segments Integration" of Marketing Based on OBE Theory

Abstract

With the rapid development of Internet and information technology, the continuous impact of the new epidemic on the global economy, the market environment has put forward new requirements for marketing personnel. This paper systematically analyzes the current demand for marketing talents, scientifically expounds the concept of OBE education mode, and summarizes the experience of the reform of practical teaching system based on the OBE concept for engineering majors at home and abroad. In view of the current situation of talent training of marketing major in Jianghan University, this paper puts forward the reform ideas of " Four segments integration", including deepening experimental curriculum design, strengthening discipline competition, optimizing practice process and strengthening risk management, in order to innovate the teaching mode of marketing specialty and improve the quality of marketing teaching.