Electronic commerce in China: current status, development strategies, and new trends

Abstract

After years of development in China's electronic commerce sector, there has been a drastic increase not only in the number of electronic commerce enterprises and online shoppers, but also in electronic commerce market turnover in China. During this process, the Chinese government has played a key role in establishing legislation and market disciplines for the electronic commerce market. This paper explores policy regarding electronic commerce development in China and analyzes new trends in China's electronic commerce, including the rise of mobile commerce, social commerce, and cross-border electronic commerce, and the booming industries of internet financing and Big Data. This paper aims to provide a better understanding of the development, uniqueness, and trends of electronic commerce in China. In addition, this paper also provides policymakers in China and other developing countries with policy suggestions regarding electronic commerce.