Digital

Abstract

This entry explores the influence of digitalization on human creativity, focusing on the basic strands of creativity originally identified in Mel Rhodes’ (1961) seminal analytical model: person, process, press, and product. While digitalization has enabled vast, new opportunities for creative expression, productivity, collaboration, and global sharing, it has also prompted several challenges for both researchers and practitioners of creativity. Most important is the need to reflect upon the very definition of creativity, especially in the context of AI (artificial intelligence) where the line between human and machine creativity seems increasingly blurred. This calls into question some of the core concepts that are often taken for granted. Based on diverse examples, particularly from digital design and HCI (Human-Computer Interaction) research, this entry argues for the necessary development of a new and nuanced sociotechnical understanding of creativity in the digital age.