Analisis Pengaruh Teori Perilaku Terencana pada Niat Beli Produk Tabur Puja

Abstract

The Purpose of this Research was To Identify the influence of Variabel in Theory of Planned Behaviour (Attitude Toward Behavior, Subjective Norm, Perceived Behavioral Control) toward Intention to Purchase of Tabur Puja Product (KPRI Kencana BKKBN Kab. Solok). The Sample of this Research was 115 Respondents of the cooperative member who has applied the loan application in Tabur Puja Products. Data analisyst used in this Research was Multiple Linear Regression. Hypothesits in this Research used T and F Test to test The Influnence Indepent Variable toward Dependent Variable. Result showed that “Attitude Toward Behavior” influenced significantly and positife to the intention to purchase of Tabur Puja Product. “Subjective Norm” influenced significantly and positife to the intention to purchase of Tabur Puja Product. “Perceived Behavioral Control” influenced significantly and positife to the intention to purchase of Tabur Puja Product.