Are the customers aware of green banking and green banking products? An empirical study

Abstract

The adoption of green banking practices has become increasingly popular worldwide due to its focus on environmentally sustainable and ethical banking. As a result, bankers are introducing various green products and services. However, the question remains whether customers are aware of these products. To address this question, an exploratory study was conducted, collecting quantitative data from 3465 bank customers. Based on literature reviews and data analysis, the study found that there are several green banking products that customers are not familiar with. Thus, it is recommended that bankers increase their efforts to promote awareness and usage of green banking products.