The potential of using script theory in consumer behaviour research

Abstract

In the current debate about the status of lexicography there are at least three quite different opinions: 1. Lexicography does not have and does not need any kind of own theory but can use all relevant linguistic theories; 2. Lexicography needs a theory special for the lexicographical praxis, but this discipline is still a part of linguistics; 3. Lexicography is a genuine part of information science and can use theories and learn from practice in the information society, but it also needs special theories for lexicography. It is the last standpoint we will follow in this paper discussing the information needs in the information society partly using the function theory of lexicography. The paper will briefly address issues regarding information overload and information stress showing how commercial systems try to address this by means of relevance ranking based on system relevance.