Information Characteristics on Instagram and Viewer Behavior

  • Kim E
  • Park J
  • Kim J
  • et al.
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Abstract

Image-based social media such as Instagram is actively used as a tourism marketing channel that provides information regarding tourist destinations. Recognizing the importance of viewers’ responses, this study investigated the relationship between...

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Kim, E., Park, J. E. (Francesca), Kim, J.-Y., & Koo, C. (2021). Information Characteristics on Instagram and Viewer Behavior. In Information and Communication Technologies in Tourism 2021 (pp. 322–327). Springer International Publishing. https://doi.org/10.1007/978-3-030-65785-7_31

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