PROPOSAL FOR A MODEL BASED ON ELEMENTS AND DIGITAL TRANSFORMATION PROJECT MANAGEMENT PRACTICES TO SUPPORT BUSINESS AGILITY

Abstract

Objective: The objective of this article is to present a conceptual model that includes the elements and practices of Digital Transformation project management to support Business Agility, as the adoption of project management practices and digital technologies allows organizations to adapt flexibly to the business environment in which they operate. Method/design/approach: To achieve the objective, field research was carried out using interviews and focus groups. Results and conclusions: Based on the results, it was possible to present a conceptual model that represents the elements and practices of managing Digital Transformation projects to support Business Agility in organizations. Research Contributions: In relation to theoretical contributions, the results obtained from the literature review compared with empirical research allowed discussions to advance on the phenomenon of Digital Transformation and Business Agility. Originality/Value: A practical model capable of supporting project management professionals during the life cycle of Digital Transformation projects stands out.