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Relationship between Non-Muslim consumer intention to purchase Halal Products with Halal Awareness, Halal Certification, Halal Marketing and Halal Knowledge: Systematic Review

  • Saleh H
  • Rajandran T
International Journal of Academic Research in Business and Social Sciences (2024) 14(9)
DOI: 10.6007/ijarbss/v14-i9/22495
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Abstract

… halal knowledge suggests consumer understanding and acceptance of halal products are shaped by factors like perceived … a framework to improve halal education and market growth (…

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APA

Saleh, H., & Rajandran, T. (2024). Relationship between Non-Muslim consumer intention to purchase Halal Products with Halal Awareness, Halal Certification, Halal Marketing and Halal Knowledge: Systematic Review. International Journal of Academic Research in Business and Social Sciences, 14(9). https://doi.org/10.6007/ijarbss/v14-i9/22495

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