Effect of Digital Business Model Design Strategy on Transient Competitive Advantages of Large-scale Manufacturing Companies in Kenya.

Abstract

This paper investigates the impact of digital business design strategy on transient competitive advantages of large-scale manufacturing companies in Kenya. The research addresses the challenges faced by Kenya’s manufacturing sector, contributing only 14% to GDP. The study targeted 857 large-scale manufacturing firms and obtained a sample size of 348, which led to a response rate of 76.8%. Correlational research design, Pearson Correlation analysis, and bivariate regression analysis were utilized. The findings reveal a strong positive correlation between overall digital strategy and transient competitive advantage. The regression analysis supports this, indicating a statistically significant impact of well-crafted digital business models on transient competitive advantages. The study recommends creating a supportive policy environment for digital transformation initiatives, exploring innovative revenue models, and focusing on end-to-end customer interactions to fully leverage digital strategies. Overall, effective implementation of digital business model design strategy is crucial for large-scale manufacturing firms in Kenya to enhance their transient competitive advantages in a rapidly evolving digital landscape.