Pesan Moral dalam Film Ben dan Jody 2022

Abstract

Mass communication is the delivery of messages to many people through mass media, including films, which plays an important role in conveying social, moral, and cultural messages. The 2022 film ''Ben and Jody'' by Angga Dwimas Sasongko is the object of this research to reveal the moral message conveyed. Using Ferdinand de Saussure's semiotic theory, the study identified signs in seven film scenes to identify the moral values contained. The moral message in this film includes honesty, responsibility, and courage, which are conveyed through the story and characters. By combining a semiotics approach and moral message theory, this study shows how the film ''Ben and Jody'' is effective in conveying complex moral messages to its audience.