Multiculturalism as an element of Lublin's tourism product

Abstract

Taking into account both the cultural resources and the demand for a tourist offer with elements of cultural heritage, it can be stated that creating an intergrated tourism product based on Lublin's multicultural character is possible and needed. Traces of existence of various ethnic, national, religious groups are clear and vivid and may become the basis of an interesting offer for tourists. They are at the same time original and unique enough to become the trademark of the city. The realization of such a product can make Lublin the center of historical multiculturalism. The products could become Lublin's distinctive feature on the Polish and European map. The addressees of such a product could be tourists but also Lublin's citizens themselves, for whom it would be a great opportunity to learn about the past of their city.Multicultural heritage allows to create an offer that will help tourists to engage themselves actively in the cognitive process of discovering the city. Taking part in a cultural-religious event of a particular cultural group, staying in a stylish hotel, or a meal in a restaurant offering some traditional cuisine will activate tourists in an emotional way and will offer an opportunity to experience reality in a new way. This means of presenting reality is needed these days. There is a great need for active methods of presenting history, traditions, and customs. The Lublin of today offers too many traditional means of presentation, in which tourists are just passive observers and listeners. Broadening the current offer will not only promote Lublin's multicultural heritage but will also become a chance of creating a new image of its tourism.