Price dispersion can influence product demand, firm profitability, and social welfare. The authors develop a framework centered on understanding the effects of competition and market structure on price dispersion. An empirical analysis evaluates the effects of competition in a multi-market context on price dispersion in the airline industry by focusing on competition and market characteristics. The results of this study show that multi-market contact between rival firms and the interaction of multi-market contact and market concentration have significant effects on price dispersion. This study provides valuable insights for developing marketing strategies and extends the stream of research on price dispersion.
CITATION STYLE
Gailey, E. D., Dixit, A., Whipple, T. W., & Javalgi, R. ‘Raj.’ (2015). Price Dispersion in the Airline Industry: A Conceptual Framework and Empirical Analysis. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 221). Springer Nature. https://doi.org/10.1007/978-3-319-10873-5_119
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