Bibliometric Analysis of the Growth of Article on Social Media Marketing for Halal Cosmetics in Indonesia

Abstract

In the world of cosmetics, Asia, notably Indonesia, has seen a movement toward halal lifestyle. This is a chance for cosmetics manufacturers to market halal products in Indonesia. Businesses use social media to draw in customers. This study seeks to understand the growth of articles and citations in social media marketing studies on halal cosmetics, particularly in Indonesia. In order to visualize the data from the study theme, the VOS Viewer application was utilized in conjunction with Google Scholar and Scopus searches and the Publish or Perish application between 2019 and 2023. In the Google Scholar search results, 5 publications and papers with only 2 citations were discovered, however in Scopus, there are only 4 articles published in 2018 to 2023. The growth of articles on Social Media Marketing for Halal Cosmetics in Indonesia is currently tiny, but it has the potential to increase. Keywords: Social Media Marketing, Halal Cosmetic, Bibliometric