Correntes da felicidade: emoções, gênero e poder

Abstract

From the discussion on happy life norms, I direct the investigative focus from media representations to the internet’s emotional courts, proposing the construction of a theoretical-methodological reference framework to analyze the discussions on the emotional posture of two women: a prostitute who declared to be “happy” with her profession, in a campaign of the Brazilian Ministry of Health; and a mother who revealed to “hate” the experience of motherhood, in answer to a Facebook challenge. The examination of the impact of these two cases will provide a vivid panorama of the implications of affective ideals that, along with other disciplinary forces, constrain and produce identities.