Exploring the audiences perception towards Ethiopian movies

Abstract

Perception is the aptitude to see, hear, or become aware of something through the mind. This paper aims to study the Audiences perception towards Ethiopian movie. Close ended questionnaire and unstructured interview employed as data collection tool. Simple random sampling technique was conducted to select film audiences. The finding showed that however, most Ethiopian movies lack quality, the vast majority of audiences like them. The audiences have a positive attitude towards Ethiopian movie. Most Ethiopian film audiences prefer Ethiopian moves to Nollywood, Bollywood, and Hollywood. It is obvious that directly or indirectly, the perception of the film audiences affect the film industry. If the audiences have a negative perception, the industry loses its support, and if the audiences have a positive perception, the industry boosts too.