Strategic Management in the Age of Disruption: Navigating Uncertainty and Embracing Innovation

Abstract

In today's rapidly evolving business landscape, characterized by unprecedented levels of disruption and uncertainty, strategic management has become more critical than ever for organizational success. the challenges and opportunities facing organizations in the age of disruption and offers insights into strategic approaches that enable them to navigate uncertainty and embrace innovation. Drawing upon both theoretical frameworks and empirical evidence, this study examines the key drivers of disruption, including technological advancements, changing consumer preferences, and global economic shifts. It explores how these disruptors are reshaping industries and challenging traditional business models, forcing organizations to rethink their strategies and adapt to new realities.