Sanat ve Pazarlamanın "Sıra Dışı" Birlikteliği

Abstract

The "Weird" Marriage of Art and Marketing This study examines the art and marketing in the context of the historical-traditional discussions about the field and it aims to find out a more concrete definition of "arts marketing" by specifying its differences from traditional marketing. Presenting the relation between art and commerce-past's contradictious, today's attractive, provocative and ordinary relation-we concluded that the arts marketing which was seen as a series of technical and decision-making in the past, are now being accepted as a business philosophy. Unlike traditional marketing, the arts marketing cannot contain pre-marketing activities before the production of the good. Artistic creation and arts marketing are independent activities.