Modern competitive strategy firm

Abstract

The article deals with problems of an ever increasing number of cases of successful application of old combat strategies in business practice. Nevertheless, the author refuses the so called "direct conflict" of firms, when it is really fought for victory on the market. His approach is based on the philosophy of "victory without fight", in other words - of achieving the aim without direct conflict with the rival firm. In the end he comes to the conclusion that combat philosophies are more and more often incorporated into classical approach of strategic firm control and become the integral part of philosophy of management. At the close happens to opinion that the one from basic factors absolutely necessary to creation such strategy at company, is necessary present so-called "creative intelligence"".