AI-Driven Predictive Analytics for Strategic Decision-Making in Dynamic Business Environments

Abstract

Digital transformation exposes organisations to increasingly turbulent and dynamic business environments where the broad-based approaches to decision making that were once viable in periods of certitude cannot succeed. In order to overcome this challenge, the current paper will propose an AI predictive analytics framework that will be able to improve strategic decision-making in the workplace in dynamic ecosystems. The framework integrates both multi-source (financial indicators, customer sentiment, supply chain measures, and operational performance measures) and real-time data integration, depending on machine learning (ML) and deep learning (DL) models. Since the suggested system will be in a better position to endure the changes, compared to the old-fashioned approaches, which employed the generic model and the past tendencies, the suggested system will support the adaptive learning that will filter the prediction, as the market is shifting, and will enable the system to resist the changes. Its approach is a hybrid of time-series prediction, Transformer-based architecture, and hybrid CNN-LSTM networks that can be used to recognize both time-varying and contextual associations in diverse streams of information. The decision-support metrics (predictive accuracy, decision latency and return on investment) are modelled using mathematical modelling and optimisation. Relative simulations indicate that the proposed approach is 11.6 percent predictive, 23 percent decision time shorter, and 17 percent higher ROI than the baselines with Random Forest and Logistic Regression. The market shock dynamic tests, the breakages in the supply chains, all promise that when the traditional models are brought down to a bare minimum, the structure is brought back to performance. The proposed system demonstrates that AI-based predictive analytics can be viewed as transformative due to its ability to make decisions faster, more accurately, and strategically oriented. This work develops the idea of adaptive AI models as the basis of a competitive advantage that may help a business survive in an environment of uncertainty and seize opportunities.