EXPLORING THE MOTIVATION AND OBSTACLES OF THE FIRST ENTRANT FIRM IN THE RECYCLING INDUSTRY

Abstract

By reviewing the existing literature, this paper aims to investigate linear economy and recycling as a necessary component of a circular economy in a transition economy such as the Kosovo case. Initially, the paper investigates the legal framework for the environment, waste management, recycling industry, circular economy, and green entrepreneurship in Kosovo. This paper is a qualitative research based on a single case study approach aiming to investigate the motivations and obstacles of the first Kosovan entrant firm in the recycling industry, as well as the variety of the products and future plans. The research reveals that the company has implemented a plastic waste recycling initiative, utilizing it for the manufacturing of plastic products. This strategic move aims to minimize costs in comparison to relying solely on imported plastic raw materials. Furthermore, the company’s shift towards recycling has significant positive implications for the environment. Among the main obstacles that the company encountered were the lack of adequate and experienced staff in this industry, as well as equipment, but it also mentions power outages as quite harmful for equipment and production. Finally, the conclusions and policy implications are drawn, the research paper limitations are presented and the gaps for further studies are identified.