The Importance of Strategic Agility to Business Survival During Corona Crisis and Beyond

Abstract

Strategic Agility is seen by many researchers and analysts as an innovative newly developed management paradigm adopted by contemporary organizations to achieve distinction and outperform competitors under conditions of environmental instability and uncertainty. This article is an attempt to introduce the concept of Strategic Agility and to demonstrate its basic characteristics and the importance of adopting it by various organizations to achieve excellence and sustainability. In a competitive environment, characterized by acute turbulence and continual shocks, as in the current environment of COVID-19, strategic agility offers a viable means to harness non-linear scientific and technological breakthroughs with a view to profiting from both the dislocation in the consumer sentiment and behavior and the breakdown in supply chains. Moreover, the article highlights the interaction between strategic agility and firm performance and emphasizes the need to create agile organizations that will thrive in a volatile and uncertain world.