Determinantes da cultura que estimulam a inovação: estudo na indústria têxtil do Vale do Itajaí – SC

Abstract

This study aims to "identify the presence of the determinants of innovation culture (strategy, structure, support mechanisms, behaviors that foster innovation and communication), suggested by Martins and Terblanche (2003), in the textile industry on Itajaí Valley - SC." The research is characterized as descriptive, quantitative and survey, and was to sample 287 respondents. The data were examined using descriptive analysis, confirmatory factor analysis and structural equation modeling. It was found that there is the presence of the determinants of innovation culture in the companies studied, and behaviors that encouraged innovation dimension with greater insight. The surveyed textile organizations have flexible and open culture that encourages creativity and innovation in the workplace. The research is justified by the lack of studies on the topic, especially in industrial organizations and may be useful to professional management and textile sector so that they can relate the results to your organization.