Motivation for Ecopreneurial Behavior (MEB): Scale Development and Validation

Abstract

The study helps in construct development for identifying motivators for adopting ecopreneurial behavior in StartUps. The study aims to address the limitations of previous studies that we are unable to suggest any such scale. The extensive literature review helped in forming initial statements. These statements underwent a few rounds of expert consultation and helped in identifying 20 statements. The exploratory factor analysis on a sample of 140 StartUps, suggested three major motivations that lead to ecopreneurial behavior. Later, confirmatory factor analysis using 160 respondents helped in offering a reliable and valid scale to evaluate these motivations in another sample of Startups to adopt ecopreneurial behavior. The study initiates to fill the gap of empirical contribution in the field of ecopreneurship and would help in the expansion of this field globally by identifying factors that are responsible for adopting ecoprenuerial behavior and foresee its linkages further.