Transmedia Reading and Generation Z’s Social Attitudes

Farina Tazijan; Nur Huslinda Che Mat; Rusreena Rusli; Nor Fazlin Mohd Ramli

Conference ProceedingsOPEN ACCESS

Transmedia Reading and Generation Z’s Social Attitudes

Tazijan F
Mat N
Rusli R
et al.

Proceedings of the 3rd International Conference on Management and Communication (ICMC 2023), 1-2 March, 2023, Kuala Terengganu, Malaysia (2023) 132 516-525

DOI: 10.15405/epsbs.2023.11.02.40

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Abstract

… to Gen Z from a selected university in Malaysia. Results highlighted that Gen Z's reading … Thus, the score will show motivation of reading is related to attitudes, interests, and habits of …

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APA

Tazijan, F., Mat, N. H. C., Rusli, R., & Ramli, N. F. M. (2023). Transmedia Reading and Generation Z’s Social Attitudes. In Proceedings of the 3rd International Conference on Management and Communication (ICMC 2023), 1-2 March, 2023, Kuala Terengganu, Malaysia (Vol. 132, pp. 516–525). European Publisher. https://doi.org/10.15405/epsbs.2023.11.02.40

Transmedia Reading and Generation Z’s Social Attitudes

Abstract

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