DIGITAL PROMOTIONAL CONTENT DESIGN TRAINING WITH CANVA FOR MSME CIOMAS, BOGOR

Abstract

This training activity aims to improve the ability of MSME actors in Ciomas to create attractive and professional digital promotional content through the Canva application. This application was chosen because of its ease of use by MSME actors who do not have in-depth technical skills in graphic design. During the training, participants are taught to create logos, business cards, as well as other promotional content that suits their business identity. This activity aims to overcome common problems faced by MSMEs, such as lack of knowledge about technology applications and difficulties in creating attractive content for product promotion. The training was conducted with a hands-on discussion and hands-on method, where participants used Canva on their respective devices to produce the desired design. The results of this activity showed that participants improved their ability to design digital promotional content, thereby helping them strengthen branding, expand market reach, and increase competitiveness in the digital era. This training was attended by 17 MSME actors in Ciomas consisting of food & beverage businesses.