ANALISIS RENCANA BISNIS MADU

Abstract

The growth of honey industry in Indonesia has motivated the presence of businesses that sell pure honey products from acacia forest in Jambi province. The objective of this research is to analyze the prospect of the company’s business using a business planning study. The object of this qualitative descriptive research is acacia honey. The credibility of the research data was assessed using the triangulation technique, which consists of three methods; they are interview, field observation, and documentation. The results of the analysis suggest that developments in all functional aspects are required in order to face the business competition in Jambi. Based on the analysis, an illustration regarding a promising honey business was acquired, but the competition level remains high. The financial design demonstrates that the company has the potential of becoming a profitable business. The prediction of honey market in Indonesia has projected an increasing trend of sales from year to year. Therefore, the company must always be responsive to changes and strive for innovations in order to maintain its business and achieve its sustainability.