ROLE OF ENVIRONMENT DIMENSIONS TO STRIVE SUSTAINABLE ENTREPRENEURSHIP: A TRIPLE BOTTOM LINE APPROACH

Abstract

Purpose: The study aims to examine the role of Sustainable Entrepreneurship through the lens of Triple Bottom Line (TBL) with intervention of environment dimensions in Indian MSMEs context. Theoretical framework: Sustainability has become the most important concern in today’s world due to the changes in the climate and environment deterioration. The TBL approach includes the people, planet and profit perspective; environment dimensions include the green and non-green initiatives that would help entrepreneurs to achieve their sustainable goals. Design/methodology/approach: The quantitative research design is adopted to collect 107 entrepreneurs’ data from Delhi NCR using purposive sampling. The study examines the relationship among Sustainable Entrepreneurs (profit, planet and people) and environmental dimensions (green and non-green initiative) using SPSS and Hayes PROCESS. Findings: The study concludes that there exists a correlation between people and planet; people and non-green initiatives; planet and profit; planet and non-green initiatives; and lastly green initiatives and non-green initiatives. In addition, non-green initiative mediates the relationship between people and planet. However, planet is correlated with only profit. Research, Practical & Social implications: The research discusses various approaches for MSME to endeavour sustainability with the help of environment dimensions. The appropriate practice of adopting such sustainable approaches will eventually drive enterprises towards profit, thus becoming sustainable entrepreneurs. Originality/value: TBL approach is viewed along with the environmental dimensions for the purpose of protecting environment and enabling an enterprise move towards higher profit. The study also discusses strategies for policymakers, education institutes for promoting sustainable entrepreneurship.