People's Republic of China

Abstract

CSR in a Chinese context is still driven mainly by the leading Western brands and a few locally based (indeed, more often Hong Kong based) companies that have a brand and image to protect. However, the government is now also promoting CSR as the private sector's contribution to a 'harmonious society'. Supply chain pressure and local government initiatives are now encouraging domestic companies to adopt environmental and social initiatives. Three key areas for CSR in China, namely the environment, labour and supply chain issues are discussed. Obstacles to the adoption of CSR are also examined along with the policies the government is using to try to encourage better CSR practices. © 2009 Springer Berlin Heidelberg.