Exploring the sentiment of entrepreneurs on Twitter

Abstract

Sentiment analysis is an evolving field of study that employs artificial intelligence techniques to identify the emotions and opinions expressed in a given text. Applying sentiment analysis to study the billions of messages that circulate in popular online social media platforms has raised numerous opportunities for exploring the emotional expressions of their users. In this paper we combine sentiment analysis with natural language processing and topic analysis techniques and conduct two different studies to examine whether engagement in entrepreneurship is associated with more positive emotions expressed on Twitter. In study 1, we investigate three samples with 6.717.308, 13.253.244, and 62.067.509 tweets respectively. We find that entrepreneurs express more positive emotions than non-entrepreneurs for most topics. We also find that social entrepreneurs express more positive emotions, and that serial entrepreneurs express less positive emotions than other entrepreneurs. In study 2, we use 21.491.962 tweets to explore 37.225 job-status changes by individuals who entered or quit entrepreneurship. We find that a job change to entrepreneurship is associated with a shift in the expression of emotions to more positive ones.