Analysis of a Portable Generator Turbine for Small and Medium Industry by Using a Business Model Approach

Abstract

The unique goods from university is utilized to support micro, small, and medium firms in enhancing company performance. These items underline the existence of a hydroelectric power generation system, particularly a portable generator turbine, which is an analytical and new output at Andalas University. This is a low-cost radial turbine made from a centrifugal blower. Inventors and users will profit from it. Therefore, this study intends to establish the financial feasibility of a portable generator turbine and its technology/patent valuation, as well as market potential, by applying a business model. Explanatory Sequential Mixed-Method Design was employed. Quantitative and qualitative methodologies were employed to assess the business's financial viability and product marketability. Based on the financial analysis, the construction of a portable generator turbine was viable, and had the potential to be commercialized due to its affordable value propositions. After identifying the business model canvas, adjustments should prioritize Customer Relationships, Channels, and Key Partnerships.