Research on Cultural Innovation of Tourism Products in Old Revolutionary Areas under the Background of Cultural Tourism

Abstract

The Jinggang Mountain area has a deep cultural heritage and a variety of high-quality red tourism resources. It has the natural advantage of promoting the upgrading of tourism industry and achieving innovative development of red tourism based on cultural tourism integration. However, in the past tourism development, it still remains in the primary stage. A series of problems such as the lack of deep red cultural connotation, the level of service to be strengthened, the development of tourism resources and environmental protection contradictions are intensifying. Facing this situation, this paper fully exploits the value of red tourism resources in Jinggang Mountain to promote red culture inheritance by studying innovative forms of cultural tourism promotion, using Internet technology to create a cloud tourism platform, and building a complete tourism ecosystem.