Seeking Qualitative Rigor in Inductive Research: Notes on the Gioia Methodology

Abstract

For all its richness and potential for discovery, qualitative research has been critiqued as too often lacking in scholarly rigor. The authors summarize a systematic approach to new concept development and grounded theory articulation that is designed to bring "qualitative rigor" to the conduct and presentation of inductive research. © The Author(s) 2012.