Gender Stereotypes about Camila Vallejo in a Chilean Sensationalist Newspaper: the Case of Las Últimas Noticias

Abstract

This research critically studied the speech of the Chilean sensationalist newspaper Las Últimas Noticias about the student leader Camila Vallejo during 2010 and 2011. This period was chosen due to the national and international importance of the Chilean student movement and corresponds to the time Camila Vallejo was president of the Federation of Students of the University of Chile. The critical analysis reveals that Camila Vallejo was discriminated against for being a woman, for being young and for her left-wing ideology. This reaffirms that traditional and conservative media in Chile still stigmatizes women and transmits gender stereotypes.