Developing a Conceptual Model of Hotel Employees' Pro-Environmental Behavior Based on the Local Genious of Bali

Abstract

Bali as a tourist destination that has been known in the world has local wisdom that is continuously maintained through environmental education mechanisms to lead to environmental conservation and development that is sustainable. This study aims to identify local wisdom, behavior patterns of hotel employees who are pro-environmental. The research method is exploratory to inventory various indicators related to the implementation of local wisdom, the behavior patterns of hotel employees in supporting pro-environmental behavior. Data collection techniques using interview guidelines, and literature study. The informants were employees of 10 hotels in Bali which were selected purposively. The results show that local wisdom, such as Trikaya Parisuda (TKP) and Catur Paramita (CP), has been internalized by hotel employees as an initiative and effort to continue to maintain the sustainability of the surrounding environment. The presence of hotel employees working in the tourism industry sector provides characteristics about the importance of creating services with green principles. As a result, this research is expected to be one of the green practice concept models, namely activities to create and manage industries with the concept of sustainable business, namely the benefits of sustainable (economic) business, sustainability for the natural environment, and sustainable for the social environment of the hospitality industry.