Analysis of the Impact on Mexican Consumers of the New Precautionary Legends in Processed Foods with Excess Nutriments

Abstract

In Mexico, processed foods usually contain critical nutrients and ingredients that represent a risk to consumer health, which is why, on October 1, 2020, modifications were made to the Official Mexican Standard NOM-051-SCFI/SSA1-20101, which aims to provide the final consumer with commercial and health information on caffeine content, excess saturated fat, sodium, sugars, calories and/or use of sweeteners. The objective of this research is to determine the deterrent effect on consumption that the new precautionary legends established by this standard may have in prepackaged foods that have excess sugar, fats, transgenic fats, sodium and/or calories in young Mexican consumers between 19 and 31 years old. Likewise, it will be analyzed whether the knowledge of the presence of these critical nutrients in processed foods will have any influence on their future consumption habits of this type of food.