Journal ArticleOPEN ACCESS

Effects of Gain-Loss Frames on Purchase Decisions of Foods for Specified Health Uses

  • Hara K
  • Sato K
  • Kobayashi T
Japan Marketing Review (2023) 4(1) 3-10
DOI: 10.7222/marketingreview.2023.001
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Hara, K., Sato, K., & Kobayashi, T. (2023). Effects of Gain-Loss Frames on Purchase Decisions of Foods for Specified Health Uses. Japan Marketing Review, 4(1), 3–10. https://doi.org/10.7222/marketingreview.2023.001

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