The Effect of Advertisements on Consumer Behavior

Abstract

With the world’s technology evolving day by day, and the complex economy affecting the purchasing behaviors of consumers in various ways, businesses are focusing on their marketing and advertising more than ever. There are various ways of advertising, each business often has to decide which ones they would use, and how much money they would spend on it. This essay examines the key factors that affect consumer behavior, especially when it comes to advertisements. A linear regression analysis was performed with the existing data from Ankit Kumar. Where 200 unique identifiers were provided with their budgets allocated for advertisements through TV, Radio, and Newspaper and their sales in that time. By comparing advertisement of differing forms and how their benefits and correlations in sales, these various means of advertisements’ effectiveness can be compared against one another. This allows businesses to make well informed and smart decisions during their marketing and promotions.