Models for Point-of-Sale (POS) Market Entry

Abstract

Point of Sale (PoS) or Buy-Now-Pay-Later (BNPL) type financing has observed a strong rise in the last decade, and accounts for about 10% of the unsecured lending market in the USA. This market is largely covered by FinTechs, and traditional financial institutions are beginning to demonstrate interest in entering this market. In this short communication, we identify why the POS market is attractive and what drives its growth, examine the market participants, and illustrate the various ways in which financial institutions can enter this market.