Factors That Influence Generation Z in Using E-Wallet During COVID-19 Pandemic

Abstract

Generation Z is a generation that cannot be separated from gadgets. Generation Z has been a market for e-wallet producers, especially during the Covid-19 pandemic since 2019. In other words, this pandemic has changed several ways of life. For instance, the new normal affects transaction activities for Generation Z, making non-cash transactions more accessible, which encourages the use of e-wallet, especially when the promos offered are attractive. One of the e-wallets that have the most users in Indonesia is ShopeePay. This study analyzes the factors that influence generation Z in using E-Wallet during Covid-19 pandemic. This type of research is explanatory research by explaining the relationship between variables. Respondents in this study were Generation Z with an age range of 18-21 years. Questionnaires were collected using the purposive sampling method. Data analysis used Structural Equation Modeling Partial Least Square (SEM-PLS). This study found that Perceived Usefulness, Perceived Enjoyment, and Trust significantly influence Intention to use Generation Z Using E-Wallet during covid-19 pandemic, while Promotion and Perceived satisfaction were positively and significantly affected by the customers' trust.