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Foundations of the Evaluation of Export Performance by the Leaders of SME: Construction of a Measurement Scale

  • Hammami I
  • Zghal M
Journal of Marketing Research and Case Studies (2016) 1-14
DOI: 10.5171/2016.556493
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Abstract

Based on the emergent searches concerning the definition, the dimensions and the measurement of international marketing performance of the SME, the present article has for objective to propose a measurement scale of international marketing performance. The …

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APA

Hammami, I., & Zghal, M. (2016). Foundations of the Evaluation of Export Performance by the Leaders of SME: Construction of a Measurement Scale. Journal of Marketing Research and Case Studies, 1–14. https://doi.org/10.5171/2016.556493

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