A study on the ecotourism cognition and its factors

Abstract

Due to the practice of two-day weekend, the public gradually emphasize the demand for tourism, and ecotourism becomes the best leisure and entertainment activity. Taking the development of ecotourism as the center of tourism and recreation, ecotourism activity would cause certain degree of impact on the environment, when paying attention to the quality of leisure life. In this case, changes in ecology would appear negative impact on the environment. Aiming at Tianmen Mountain Ecological Tourism Scenic Spot, the visitors, as the research subjects in this study, are distributed 300 copies of questionnaire. A total of 224 valid copies are retrieved, with the retrieval rate 75%. The research results are summarized as following. 1. Ecotourism cognition presents significantly positive effects on environmental attitudes. 2. Environmental attitudes show remarkably positive effects on environmental impact. 3. Ecotourism cognition reveals notably positive effects on environmental impact. Suggestions, based on the results, are proposed in this study, expecting to develop ecotourism as well as reduce the impact on the environment.