Abstract
Objective: This essay aims to discuss the rigor of the projective technique with a qualitative focus. Results: The main criticisms of projective techniques are not appropriate for qualitative research. As an alternative, the criteria proposed by Lincoln and Guba (1985) have been established. They are credibility, transferability, dependability and confirmability. Theoretical/Methodological Contributions: The essay demonstrates the methodological contribution. It also illustrates how the projective technique can be applied to build your rigor through a qualitative lens.
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Antunes, L. G. R., de Freitas Souza, R., Ferreira, A. C., de Aguiar Zanola, F., & de Barros Vilas Boas, L. H. (2024). PROJECTIVE TECHNIQUES: IN SEARCH OF AN ALTERNATIVE TO VALIDITY AND RELIABILITY. Revista Brasileira de Marketing, 23(3), 1277–1295. https://doi.org/10.5585/remark.v23i3.25536
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