Emerging enterprises: Transformational leadership and customer-centric approaches

  • Rajagopal A
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Abstract

• Apte, A., Goncalves, P., Yoho, K. (2016). Capabilities and competencies in humanitarian operations. Journal of Humanitarian Logistics and Supply Chain Management, 6 (2), 240–258. doi:10.1108/JHLSCM-04-2015-0020 • Martinelli, E. M., Tunisini, A. (2019). Customer integration into supply chains: Literature review and research propositions. Journal of Business & Industrial Marketing, 34 (1), 24–38. doi:10.1108/JBIM-07-2017-0162 • Rajagopal, A. (2020). Managing Start-up Enterprises in Emerging Markets, Leadership Dynamics and Marketing Strategies, Palgrave Macmillan, https://www.palgrave.com/ gp/book/9783030281540 • Rajagopal, A. (2020). Transforming entrepreneurial business design: Converging leadership and customer-centric approach, Journal of Transnational Management, 25 (2), 128153. https://doi.org/10.1080/15475778.2020.1734418 • Rajagopal, A., Davila, F.A.M. (2020). ‘Marketing strategies for start-up enterprises: conceptual framework to analyse business performance through cross-sectional metrics’, International Journal of Business Innovation and Research, Vol. 21(2), 238–258

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APA

Rajagopal, A. (2020). Emerging enterprises: Transformational leadership and customer-centric approaches. Research Outreach. https://doi.org/10.32907/ro-01

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